Marketing & Communication
Optimize your marketing and communications budgets
Marketing and Communications are strategic sectors that play a key role in a company’s development. Sometimes, however, these professions are seen more as expense items to be reduced rather than in terms of return on investment, which is their true value.
Cristal Decisions can help you develop a purchasing strategy focused on your communications and marketing materials, to optimize your budget. Our Marketing & Communication offer covers everything that is created, printed, manufactured and used as a technical support for advertising and selling a product. In particular, we work on :
- Creation,
- Prepress,
- Photoengraving,
- Printing and finishing,
- Logistics.
15 to 25%
savings per assignment
95%
of our recommendations are followed by operational support
Our consultancy service to optimize your Marketing & Communication budgets
When a company tackles the subject of Marketing & Communication purchasing, there are a number of issues to consider:
Should the budget allocated to Marketing and Communication be reduced?
Is the supplier database still adapted to the company’s needs?
Are operations and purchasing accurately managed?
To help you structure a response to these essential issues, our consultants are involved in the entire purchasing process, from creation to logistics. With our operational approach, you’ll get the most out of your marketing and communication investments.
A global approach to the value chain
Multiple campaigns and media, a large number of suppliers and participants, different departments and internal principals: it can be difficult to have a global vision and control of purchasing throughout the year.
Agency fees, technical costs, manufacturing and production costs, logistics, etc. – there are many expenditure items, all of which need to be identified before a strategy can be put in place.
That’s why our missions systematically begin with a mapping and segmentation of all your expenses into technical families.
Our analysis is based on 4 methodological pillars:
- Consolidation of overall expenditure,
- Supplier mapping,
- Review of contracts and price lists,
- Financial reconstruction of your Marketing & Communication action plan.
Purchasing and operational expertise: a hybrid approach to enhance your performance
All too often, marketing actions are seen only from the point of view of expenditure, without taking into account their direct role in creating value for the company. Our approach to all marketing and communication activities combines purchasing methodology with real operational expertise. It aims to generate savings while ensuring a better return on investment.
Proven methodology and operational recommendations
Backed by 21 years’ experience, we optimize your Marketing & Communication performance and associated budgets. Our consultants will examine all your expenses through 3 main filters.
Optimize your marketing & communications performance
1. Financial analysis
We start with a financial analysis of your expenses by carrying out :
- Supplier mapping,
- Segmentation by purchasing family,
- Determining the business model for purchasing,
- Examination of contracts and price lists.
2. Technical analysis
We then carry out a technical audit to study :
- The strategy of the resources deployed,
- Technical and functional specifications,
- The match between the company's needs and the technical solutions used.
3. Organizational analysis
Finally, we examine :
- Internal procedures,
- Order flows,
- Brief structure,
- Tools used.
Marketing & Communication purchasing families covered by our experts
From creation, which determines costs, to the choice of raw materials, manufacturing and recycling, the entire value chain and product life cycle can be analyzed and optimized.
Agency fees
Advertising publishing
Direct marketing
Point-of-sale advertising
Agency fees
Creation – Execution – Photoengraving – Art buying
Advertising publishing
Brochures – Flyers / Leaflets – Catalogues – Annual reports – Posters – Agendas / Calendars – Binders – Books – Envelopes – Administrative printed matter – Adhesives – Labels
Direct marketing
File purchasing – Mailing / e-mailing – Personalization – Routing – Postage
Point-of-sale advertising
Cardboard POP – Multi-material POP – Pallet boxes – Signage – Window dressing – Stands
Agency fees
Advertising publishing
Direct marketing
Point-of-sale advertising
Our expert: Dominique Marghieri
Dominique Marghieri has spent his entire professional life in the graphic arts, working for 10 years in an advertising agency as a layout artist, then roughman and assistant art director.
At the request of one of his agency bosses, he switched to manufacturing and purchasing. For 11 years, he worked in this capacity for agencies, advertisers and central purchasing agencies.
Thanks to this rare dual experience, he was hired as a consultant ein 2003, a position he still holds at Cristal Decisions.
All expenses relating to design, pre-press and photoengraving, printing, finishing and logistics can be studied for all printed communication, POP and packaging.
Discover all our offers
For all our areas of expertise, we map the services in place, identify your needs and support you in implementing all the levers proposed by our teams and validated by you.
Procurement Performance
Our locations
Paris
Lille
Lyon
Aix
Rennes
Brussels
