Real estate

Your operating real estate, a real tool for business performance

Offices, premises, logistics warehouses: operating real estate is an intrinsic component of your business performance.

At a time when corporate real estate uses and occupancy patterns are changing rapidly, it’s essential to rethink your operating real estate in order to ensure a better balance between lessors and lessees, and to optimize the use of your sales outlets, offices and head offices.

Whether it’s renewing a lease, negotiating a rental contract, auditing real estate costs or managing rental charges, Cristal Decisions can help you develop a relevant real estate strategy!

Why define a customized real estate strategy?

Real estate management, a real growth driver for your business

Restoring operating real estate to its rightful place in the value chain is an excellent performance lever for your company. From both a financial and organizational point of view, your real estate leasing contracts affect many aspects of your business, such as :

Your sales,
Your redeployment prospects,
Your commitments to Quality of Life at Work (QWL),
Your sales opportunities.

Multiple levers to optimize your real estate assets

By creating a new network, changing head offices or rationalizing your company’s sites, you can reduce your real estate expenses and optimize your profitability.

Real estate market, economic situation: parameters known to our experts

Retail premises, offices, logistics warehouses, hotels: every square meter needs to be precisely positioned, quantified and utilized to promote your company’s growth. In a context where the market is favorable to lessees, we support our tenant clients in a series of actions and choices designed to rebalance the lessor-lessee relationship.

Implementing your real estate strategy: stages, challenges and organization

Developing a relevant real estate strategy raises a number of issues:

How can you manage and optimize your real estate assets?

How to define and deploy your actions efficiently?

How to set up new facilities?

Thanks to their versatility and excellent knowledge of the market, Cristal Decisions’ experts provide independent, personalized advice over the long term to help you address these issues.

Organized around two complementary activities, our team will accompany you from the diagnosis of leases, rents and rental charges to the definition of a global and relevant action strategy and its deployment.

As a consultancy dedicated to users, Cristal Decisions has developed specific expertise in negotiating, on behalf of its customers, a range of levers enabling them to adjust their rental commitments to their operational needs. Our services cover :

Early termination,
Return of premises,
Contract extension,
Short-term rental,
Term or early renewal,
Work and other economic benefits.

A proven methodology

Analyze your real estate commitments and their performance

Analyze and optimize your leases, rents and service charges

The first stage of our service consists of assessing your current property portfolio. This involves :

Defining the scope of your project and building a personalized methodology,
Analysis of contractual and financial documentation, site visits, interviews (lessors, service providers, managers, etc.),
The delivery of a report presenting optimization levers for each lease and rental contract,
Negotiating with your landlords based on your project,
Reorganizing your operating real estate to focus on prime locations.

Define and implement a real estate management dashboard

In order to assess the performance of your various sales outlets and thus implement an effective real estate strategy over the long term, our consulting service also includes :

The definition of customized KPIs by cross-referencing business and real estate data,
Build and update dashboards to optimize management of your operating real estate assets.

Outsourcing your company's property management

The management of your real estate assets also includes the creation of a customized, parameterized monitoring system for better control and anticipation of your rental payments, charges and key points in your lease contracts.

Reflection on an optimized short- or medium-term strategy

Once the analysis phase is complete, our experts undertake a series of actions to outline an effective real estate strategy:

Expression and assessment of your company's location needs,
Repositioning, regrouping, new sites, early return,
Cost management, rent renegotiation,
Assessment of your energy performance, its impact and benefits,
Integration of societal data such as Quality of Life at Work (QWL) and Corporate Social Responsibility (CSR).

Preliminary studies and market analysis

This stage is essential to the success of your real estate development project, as it determines the potential for success. It includes :

Defining your project targets and objectives,
Development of scenarios, business plans and valuation perspectives,
Feasibility study, occupancy ratios and benchmarks,
Determining the Market Rental Value (MRV) and the market value of your real estate assets.

Real estate strategy deployment and customer support

The final stage of our real estate consulting service, the deployment phase of your real estate strategy, consists of various actions carried out over the short, medium and long term:

Search for sites and locations,
Turnkey solutions: site identification, negotiation and development thanks to LUCA, a subsidiary of our group,
Leasing, negotiation, renegotiation,
Negotiation of early or forward refunds,
Disengagement, acquisition, disposal, sale & leaseback.

Deploy your real estate strategy

Our expert: Elie Merceron

After 15 years’ experience in real estate asset management in acquisition and valuation for landlords, Elie decided to put his expertise at the service of tenant-users.

With current markets evolving positively on the demand side for most asset classes, there are real opportunities to rebalance landlord-tenant relationships.

Elie Merceron joined Cristal Decisions in June 2018 as a senior consultant, a position in which he was able to familiarize himself with the consulting business and thus consolidate the methods of supporting his tenant clients. Elie then took over responsibility for our Real Estate offering in July 2022. His missions range from optimizing lease-related expenses (rent, service charges, works) to developing real estate strategies (sourcing, location search, redeployment, lease negotiation and renegotiation).

Discover all our offers

For all our areas of expertise, we map the services in place, identify your needs and support you in implementing all the levers proposed by our teams and validated by you.

Procurement Performance

We transform and optimise all categories of procurement within your company by considering how to improve the organisation of the supply chain and enhance purchasing processes.