{"id":7266,"date":"2022-10-19T16:50:13","date_gmt":"2022-10-19T14:50:13","guid":{"rendered":"https:\/\/cristal-decisions.com\/marketing-communication\/"},"modified":"2025-11-07T16:00:08","modified_gmt":"2025-11-07T15:00:08","slug":"marketing-communication","status":"publish","type":"page","link":"https:\/\/cristal-decisions.com\/en\/marketing-communication\/","title":{"rendered":"Marketing &#038; Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7266\" class=\"elementor elementor-7266 elementor-49\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df9ee50 e-con-full e-flex e-con e-parent\" data-id=\"df9ee50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d012f3f e-con-full e-flex e-con e-child\" data-id=\"d012f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98afcb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98afcb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c147b elementor-widget elementor-widget-heading\" data-id=\"95c147b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing &amp; Communication<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa9a26 elementor-widget elementor-widget-heading\" data-id=\"3aa9a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimize your marketing and communications budgets<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bed0774 e-flex e-con-boxed e-con e-parent\" data-id=\"bed0774\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e50b2e e-con-full e-flex e-con e-child\" data-id=\"1e50b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e10ab3 elementor-widget elementor-widget-text-editor\" data-id=\"3e10ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing and Communications are strategic sectors that play a key role in a company&#8217;s development. Sometimes, however, these professions are seen more as expense items to be reduced rather than in terms of <strong>return on investment<\/strong>, which is their true value.<\/p>\n<p>Cristal Decisions can help you develop a <strong>purchasing strategy focused on your communications and marketing materials<\/strong>, to optimize your budget. Our Marketing &amp; Communication offer covers everything that is created, printed, manufactured and used as a technical support for advertising and selling a product. In particular, we work on :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267e6e0 elementor-widget elementor-widget-text-editor\" data-id=\"267e6e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Creation,<\/li>\n<li>Prepress,<\/li>\n<li>Photoengraving,<\/li>\n<li>Printing and finishing,<\/li>\n<li>Logistics.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a245e0 e-con-full e-flex e-con e-child\" data-id=\"1a245e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcd59dc elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"dcd59dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6697954 e-con-full e-flex e-con e-child\" data-id=\"6697954\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d03cf6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0d03cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/graphique.png\" class=\"attachment-full size-full wp-image-984\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/graphique.png 512w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/graphique-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/graphique-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">15 to 25%<\/p><p class=\"elementor-image-box-description\">savings per assignment<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-075580d e-con-full e-flex e-con e-child\" data-id=\"075580d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-039ce81 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"039ce81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/idee.png\" class=\"attachment-full size-full wp-image-986\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/idee.png 512w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/idee-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/idee-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">95%<\/p><p class=\"elementor-image-box-description\">of our recommendations are followed by operational support<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c223918 elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"c223918\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab849de e-flex e-con-boxed e-con e-parent\" data-id=\"ab849de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd45dbf e-con-full e-flex e-con e-child\" data-id=\"cd45dbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a31c2b e-flex e-con-boxed e-con e-parent\" data-id=\"1a31c2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdf16a5 e-con-full e-flex e-con e-child\" data-id=\"bdf16a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42a287c elementor-widget elementor-widget-heading\" data-id=\"42a287c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our consultancy service to optimize your Marketing &amp; Communication budgets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727b771 elementor-widget elementor-widget-text-editor\" data-id=\"727b771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When a company tackles the subject of <strong>Marketing &amp; Communication<\/strong> purchasing, there are a number of issues to consider:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4c5f7a e-con-full e-flex e-con e-child\" data-id=\"e4c5f7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9d8b3a1 e-con-full e-flex e-con e-child\" data-id=\"9d8b3a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb75b72 elementor-widget elementor-widget-text-editor\" data-id=\"eb75b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Should the budget allocated to Marketing and Communication be reduced?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2027aaa e-con-full e-flex e-con e-child\" data-id=\"2027aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd39d8 elementor-widget elementor-widget-text-editor\" data-id=\"0bd39d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Is the supplier database still adapted to the company&#8217;s needs?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaac1d0 e-con-full e-flex e-con e-child\" data-id=\"aaac1d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb0cc7 elementor-widget elementor-widget-text-editor\" data-id=\"9bb0cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Are operations and purchasing accurately managed?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3780440 elementor-widget elementor-widget-text-editor\" data-id=\"3780440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To help you structure a response to these essential issues, our consultants are involved <strong>in the entire purchasing process, from creation to logistics<\/strong>. With our operational approach, you&#8217;ll get the most out of your marketing and communication investments.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ea0791 e-flex e-con-boxed e-con e-parent\" data-id=\"1ea0791\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ad2bb6 e-con-full e-flex e-con e-child\" data-id=\"0ad2bb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465224a elementor-widget elementor-widget-heading\" data-id=\"465224a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A global approach to the value chain<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dc3778 e-con-full e-flex e-con e-child\" data-id=\"8dc3778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a70c98 e-con-full e-flex e-con e-child\" data-id=\"0a70c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1946e33 elementor-widget elementor-widget-image\" data-id=\"1946e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-1.jpg\" class=\"attachment-full size-full wp-image-7084\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-1.jpg 800w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-1-300x200.jpg 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08f0563 e-con-full e-flex e-con e-child\" data-id=\"08f0563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025de82 elementor-widget elementor-widget-text-editor\" data-id=\"025de82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Multiple campaigns and media, a large number of suppliers and participants, different departments and internal principals: it can be difficult to have a global vision and control of purchasing throughout the year.<\/p>\n<p>Agency fees, technical costs, manufacturing and production costs, logistics, etc. &#8211; there are many expenditure items, all of which need to be identified before <strong>a strategy can be put in place<\/strong>.<\/p>\n<p>That&#8217;s why our missions systematically begin with a mapping and segmentation of all your expenses into technical families.<br \/>Our analysis is based on <strong>4 methodological pillars<\/strong>:<\/p>\n<ul>\n<li>Consolidation of overall expenditure,<\/li>\n<li>Supplier mapping,<\/li>\n<li>Review of contracts and price lists,<\/li>\n<li>Financial reconstruction of your Marketing &amp; Communication action plan.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652d7df e-flex e-con-boxed e-con e-parent\" data-id=\"652d7df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a79576 e-con-full e-flex e-con e-child\" data-id=\"4a79576\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b202113 elementor-widget elementor-widget-heading\" data-id=\"b202113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Purchasing and operational expertise: a hybrid approach to enhance your performance<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe29260 e-con-full e-flex e-con e-child\" data-id=\"fe29260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0f8cc28 e-con-full e-flex e-con e-child\" data-id=\"0f8cc28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44ce1d6 elementor-widget elementor-widget-text-editor\" data-id=\"44ce1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>All too often, marketing actions are seen only from the point of view of expenditure, without taking into account their direct role in creating value for the company. Our approach to all marketing and communication activities combines purchasing methodology with real operational expertise. It aims to <strong>generate savings while ensuring a better return on investment<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c6f7c2 e-con-full e-flex e-con e-child\" data-id=\"5c6f7c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e30050 elementor-widget elementor-widget-image\" data-id=\"9e30050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-2.jpg\" class=\"attachment-full size-full wp-image-7085\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-2.jpg 800w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-2-300x200.jpg 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2024\/02\/Marketing-2-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4a77d7 e-flex e-con-boxed e-con e-parent\" data-id=\"f4a77d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9efedd e-con-full e-flex e-con e-child\" data-id=\"c9efedd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-001a607 elementor-widget elementor-widget-heading\" data-id=\"001a607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proven methodology and operational recommendations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bd234 elementor-widget elementor-widget-text-editor\" data-id=\"68bd234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Backed by 21 years&#8217; experience, we optimize your Marketing &amp; Communication performance and associated budgets. Our consultants will examine all your expenses through <strong>3 main filters<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb3e6b2 e-con-full e-flex e-con e-child\" data-id=\"fb3e6b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90b47c0 e-con-full e-flex e-con e-child\" data-id=\"90b47c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22c37c9 e-con-full e-flex e-con e-child\" data-id=\"22c37c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b39f3c0 e-con-full e-flex e-con e-child\" data-id=\"b39f3c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e6908 elementor-widget elementor-widget-heading\" data-id=\"d7e6908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Optimize your marketing &amp; communications performance<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4076d04 e-con-full e-flex e-con e-child\" data-id=\"4076d04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b76401 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9b76401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t1. Financial analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe start with a financial analysis of your expenses by carrying out :<\/br><\/br><ul><li>Supplier mapping,<\/li><li>Segmentation by purchasing family,<\/li><li>Determining the business model for purchasing,<\/li><li>Examination of contracts and price lists.<\/li><\/ul>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a91cde elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2a91cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t2. Technical analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWe then carry out a technical audit to study :<\/br><\/br><ul><li>The strategy of the resources deployed,<\/li><li>Technical and functional specifications,<\/li><li>The match between the company's needs and the technical solutions used.<\/li><\/ul>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1273574 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1273574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t3. Organizational analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFinally, we examine :<\/br><\/br><ul><li>Internal procedures,<\/li><li>Order flows,<\/li><li>Brief structure,<\/li><li>Tools used.<\/li><\/ul>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629d355 e-flex e-con-boxed e-con e-parent\" data-id=\"629d355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c73d930 e-con-full e-flex e-con e-child\" data-id=\"c73d930\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e52db elementor-widget elementor-widget-heading\" data-id=\"79e52db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing &amp; Communication purchasing families covered by our experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b39c0e1 elementor-widget elementor-widget-text-editor\" data-id=\"b39c0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From creation, which determines costs, to the choice of raw materials, manufacturing and recycling, the <strong>entire value chain and product life cycle<\/strong> can be analyzed and optimized.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f65d3 elementor-tabs-alignment-stretch onglets-recommandations elementor-hidden-mobile elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"52f65d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8691\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8691\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/frais-dagence.gif\"\/><br\/>Agency fees<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8692\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8692\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/edition-publicitaire.gif\"\/><br\/>Advertising publishing<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8693\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8693\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/marketing-direct.gif\"\/><br\/>Direct marketing<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8694\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8694\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Techniques.gif\"\/><br\/>Point-of-sale advertising<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8691\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/frais-dagence.gif\"\/><br\/>Agency fees<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8691\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8691\" tabindex=\"0\" hidden=\"false\"><p>Creation &#8211; Execution &#8211; Photoengraving &#8211; Art buying<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8692\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/edition-publicitaire.gif\"\/><br\/>Advertising publishing<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8692\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8692\" tabindex=\"0\" hidden=\"hidden\"><p>Brochures &#8211; Flyers \/ Leaflets &#8211; Catalogues &#8211; Annual reports &#8211; Posters &#8211; Agendas \/ Calendars &#8211; Binders &#8211; Books &#8211; Envelopes &#8211; Administrative printed matter &#8211; Adhesives &#8211; Labels<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8693\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/marketing-direct.gif\"\/><br\/>Direct marketing<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8693\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8693\" tabindex=\"0\" hidden=\"hidden\"><p>File purchasing &#8211; Mailing \/ e-mailing &#8211; Personalization &#8211; Routing &#8211; Postage<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8694\" aria-expanded=\"false\"><img decoding=\"async\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Techniques.gif\"\/><br\/>Point-of-sale advertising<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8694\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8694\" tabindex=\"0\" hidden=\"hidden\"><p>Cardboard POP &#8211; Multi-material POP &#8211; Pallet boxes &#8211; Signage &#8211; Window dressing &#8211; Stands<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d943ef elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-uael-infobox\" data-id=\"9d943ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"uael-module-content uael-infobox uael-imgicon-style-normal  uael-infobox-left  infobox-has-photo uael-infobox-photo-above-title  uael-infobox-link-type-none\">\n\t<div class=\"uael-infobox-left-right-wrap\">\n\t\t\t\t\t\t<div class=\"uael-infobox-content\">\n\t\t\t\t\t\t\t<div class=\"uael-module-content uael-imgicon-wrap \">\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t\t\t<div class=\"uael-image-content elementor-animation- \">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/frais-dagence.gif\" class=\"attachment-full size-full wp-image-835\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uael-infobox-title-wrap'><p class=\"uael-infobox-title elementor-inline-editing\" data-elementor-setting-key=\"infobox_title\" data-elementor-inline-editing-toolbar=\"basic\" >Agency fees<\/p><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\tCreation - Execution - Photoengraving - Art buying\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a75512d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-uael-infobox\" data-id=\"a75512d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"uael-module-content uael-infobox uael-imgicon-style-normal  infobox-has-photo uael-infobox-photo-above-title  uael-infobox-link-type-none\">\n\t<div class=\"uael-infobox-left-right-wrap\">\n\t\t\t\t\t\t<div class=\"uael-infobox-content\">\n\t\t\t\t\t\t\t<div class=\"uael-module-content uael-imgicon-wrap \">\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t\t\t<div class=\"uael-image-content elementor-animation- \">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/edition-publicitaire.gif\" class=\"attachment-full size-full wp-image-836\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uael-infobox-title-wrap'><p class=\"uael-infobox-title elementor-inline-editing\" data-elementor-setting-key=\"infobox_title\" data-elementor-inline-editing-toolbar=\"basic\" >Advertising publishing<\/p><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\tBrochures - Flyers \/ Leaflets - Catalogues - Annual reports - Posters - Agendas \/ Calendars - Binders - Books - Envelopes - Administrative printed matter - Adhesives - Labels\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c200f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-uael-infobox\" data-id=\"42c200f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"uael-module-content uael-infobox uael-imgicon-style-normal  infobox-has-photo uael-infobox-photo-above-title  uael-infobox-link-type-none\">\n\t<div class=\"uael-infobox-left-right-wrap\">\n\t\t\t\t\t\t<div class=\"uael-infobox-content\">\n\t\t\t\t\t\t\t<div class=\"uael-module-content uael-imgicon-wrap \">\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t\t\t<div class=\"uael-image-content elementor-animation- \">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/marketing-direct.gif\" class=\"attachment-full size-full wp-image-837\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uael-infobox-title-wrap'><p class=\"uael-infobox-title elementor-inline-editing\" data-elementor-setting-key=\"infobox_title\" data-elementor-inline-editing-toolbar=\"basic\" >Direct marketing<\/p><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\tFile purchasing - Mailing \/ e-mailing - Personalization - Routing - Postage\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752c792 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-uael-infobox\" data-id=\"752c792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-infobox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"uael-module-content uael-infobox uael-imgicon-style-normal  uael-infobox-right  infobox-has-photo uael-infobox-photo-above-title  uael-infobox-link-type-none\">\n\t<div class=\"uael-infobox-left-right-wrap\">\n\t\t\t\t\t\t<div class=\"uael-infobox-content\">\n\t\t\t\t\t\t\t<div class=\"uael-module-content uael-imgicon-wrap \">\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t\t\t\t\t\t<div class=\"uael-image-content elementor-animation- \">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Techniques.gif\" class=\"attachment-full size-full wp-image-466\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uael-infobox-title-wrap'><p class=\"uael-infobox-title elementor-inline-editing\" data-elementor-setting-key=\"infobox_title\" data-elementor-inline-editing-toolbar=\"basic\" >Point-of-sale advertising<\/p><\/div>\t\t\t\t\t\t\t\t\t<div class=\"uael-infobox-text-wrap\">\n\t\t\t\t<div class=\"uael-infobox-text elementor-inline-editing\" data-elementor-setting-key=\"infobox_description\" data-elementor-inline-editing-toolbar=\"advanced\">\n\t\t\t\t\tCardboard POP - Multi-material POP - Pallet boxes - Signage - Window dressing - Stands\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac29f24 e-con-full e-flex e-con e-parent\" data-id=\"ac29f24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-639db06 e-con-full e-flex e-con e-child\" data-id=\"639db06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f58dd elementor-widget elementor-widget-image\" data-id=\"24f58dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"448\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588.jpg\" class=\"attachment-full size-full wp-image-6903\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588.jpg 2560w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588-300x53.jpg 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588-1024x179.jpg 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588-768x134.jpg 768w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588-1536x269.jpg 1536w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/We-are-cristal-decisions-scaled-e1666711428588-2048x358.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-815f4ef e-flex e-con-boxed e-con e-parent\" data-id=\"815f4ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f58b1a e-con-full e-flex e-con e-child\" data-id=\"8f58b1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd99d2 elementor-widget elementor-widget-image\" data-id=\"9cd99d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"533\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2023\/02\/Photo-Dominique-Marghieri-2.jpg\" class=\"attachment-large size-large wp-image-6990\" alt=\"Expert Cristal D\u00e9cisions - Dominique Marghieri\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2023\/02\/Photo-Dominique-Marghieri-2.jpg 533w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2023\/02\/Photo-Dominique-Marghieri-2-300x300.jpg 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2023\/02\/Photo-Dominique-Marghieri-2-150x150.jpg 150w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e769ef e-con-full e-flex e-con e-child\" data-id=\"6e769ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ae531 elementor-widget elementor-widget-heading\" data-id=\"78ae531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Our expert: Dominique Marghieri<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d547798 elementor-widget elementor-widget-text-editor\" data-id=\"d547798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dominique Marghieri has spent his entire professional life in the graphic arts, working for 10 years in an advertising agency as a <strong>layout artist<\/strong>, then <strong>roughman<\/strong> and <strong>assistant art director<\/strong>.<\/p>\n<p>At the request of one of his agency bosses, he switched to <strong>manufacturing and purchasing<\/strong>. For 11 years, he worked in this capacity for agencies, advertisers and central purchasing agencies.<\/p>\n<p>Thanks to this rare dual experience, he was hired as a <strong>consultant<\/strong> ein 2003, a position he still holds at Cristal Decisions.<\/p>\n<p>All expenses relating to design, pre-press and photoengraving, printing, finishing and logistics can be studied for all printed communication, POP and packaging.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08dd514 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"08dd514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/dominique-marghieri-5401491bb\/\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color: #256B73;font-weight: 700\">Dominique MARGHIERI<\/span> - Marketing &amp; Communication Expertise Manager<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef24ad8 e-con-full e-flex e-con e-parent\" data-id=\"ef24ad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-275cdac e-con-full e-flex e-con e-child\" data-id=\"275cdac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a3fc50 e-flex e-con-boxed e-con e-child\" data-id=\"4a3fc50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc098c elementor-widget elementor-widget-heading\" data-id=\"0fc098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover all our offers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b31849 elementor-widget elementor-widget-text-editor\" data-id=\"0b31849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For all our areas of expertise, we map the services in place, identify your needs and support you in implementing all the levers proposed by our teams and validated by you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d752c1 offres-cadres e-flex e-con-boxed e-con e-child\" data-id=\"0d752c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2bdeec5 e-con-full e-flex e-con e-child\" data-id=\"2bdeec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4ebe9 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7474 elementor-global-2997 elementor-widget-flip-box\" data-id=\"6e4ebe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Assurance-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-230\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Assurance-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Assurance-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Assurance.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tInsurance\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/insurance\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tWe map your risks and coordinate the implementation of insurance programs tailored to your organization. In a context of rising markets, we promote a pragmatic approach to valuing your prevention actions.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3b80be e-con-full e-flex e-con e-child\" data-id=\"b3b80be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf6e62 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7460 elementor-global-3875 elementor-widget-flip-box\" data-id=\"ccf6e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Classe-energetique-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-244\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Classe-energetique-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Classe-energetique-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Classe-energetique.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tEnergy efficiency\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/energy-efficiency-financing\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tOur consultants help you finance your energy efficiency projects by supporting you in obtaining Energy Savings Certificates (ESC), or by identifying and structuring applications for public subsidies (such as ADEME aids).\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e619e6 e-con-full e-flex e-con e-child\" data-id=\"4e619e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bff7d7 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7472 elementor-global-3006 elementor-widget-flip-box\" data-id=\"3bff7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Energie-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-241\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Energie-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Energie-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Energie.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tEnergy\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/energy\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tOur consulting services aim to sustainably manage your energy budget across three areas: purchasing strategy and market monitoring (benchmarking, including green energy), optimizations (supply, taxation, and distribution), and management of billing errors.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40f18a6 e-con-full e-flex e-con e-child\" data-id=\"40f18a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-984d4fc elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7470 elementor-global-3009 elementor-widget-flip-box\" data-id=\"984d4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Facility-Management-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1537\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Facility-Management-1-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Facility-Management-1-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Facility-Management-1.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tFacility Management\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/facility-management\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tWe handle the identification of your company\u2019s needs, define the expected service levels, and set market optimization objectives through the alignment of technical, economic, and quality levers.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3410a3d e-con-full e-flex e-con e-child\" data-id=\"3410a3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad452e0 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7468 elementor-global-3012 elementor-widget-flip-box\" data-id=\"ad452e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/immobilier-1-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1538\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/immobilier-1-1-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/immobilier-1-1-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/immobilier-1-1.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tReal Estate\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/real-estate\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tOur services foster the optimization of your operational real estate by analyzing and controlling your costs, defining your property strategy, and deploying concrete actions.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96b96c1 e-con-full e-flex e-con e-child\" data-id=\"96b96c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69973aa elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7593 elementor-global-3078 elementor-widget-flip-box\" data-id=\"69973aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Packaging-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-232\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Packaging-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Packaging-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Packaging.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tPackaging\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/packaging\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tThe Packaging offering covers all expenses throughout the life cycle of packaging \u2013 from design to delivery \u2013 including materials, organisational processes and technology.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-125bcbd e-con-full e-flex e-con e-child\" data-id=\"125bcbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a7d55 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7464 elementor-global-3018 elementor-widget-flip-box\" data-id=\"d6a7d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Flotte-automobile-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-246\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Flotte-automobile-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Flotte-automobile-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Flotte-automobile.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tMobility\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/cristal-decisions.com\/en\/mobility\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tOptimizing your vehicle fleet is essential to address your company\u2019s financial challenges and CSR policies. We consider your economic, environmental, and social constraints to provide tailored solutions.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\tFind out more\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148f8fa e-con-full e-flex e-con e-child\" data-id=\"148f8fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faf2da7 elementor-flip-box--effect-fade elementor-widget elementor-widget-global elementor-global-7189 elementor-global-3021 elementor-widget-flip-box\" data-id=\"faf2da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__image\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Performance-achats-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-248\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Performance-achats-150x150.png 150w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Performance-achats-300x300.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/10\/Performance-achats.png 373w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tProcurement Performance\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tWe transform and optimise all categories of procurement within your company by considering how to improve the organisation of the supply chain and enhance purchasing processes.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f86658 e-con-full e-flex e-con e-parent\" data-id=\"4f86658\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-46de9c8 e-con-full e-flex e-con e-child\" data-id=\"46de9c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-830b4f1 elementor-widget elementor-widget-heading\" data-id=\"830b4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our locations<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-067b7f8 e-flex e-con-boxed e-con e-child\" data-id=\"067b7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fc82b3 e-con-full e-flex e-con e-child\" data-id=\"1fc82b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f107d1d elementor-widget elementor-widget-image\" data-id=\"f107d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Paris-Cristal-ob.png\" class=\"attachment-large size-large wp-image-6946\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Paris-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Paris-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Paris-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8edcc8c elementor-widget elementor-widget-heading\" data-id=\"8edcc8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Paris<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-104504d e-con-full e-flex e-con e-child\" data-id=\"104504d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3c114 elementor-widget elementor-widget-image\" data-id=\"3e3c114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lille-Cristal-ob.png\" class=\"attachment-large size-large wp-image-6932\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lille-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lille-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lille-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89c1bc elementor-widget elementor-widget-heading\" data-id=\"c89c1bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lille<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c2efe2 e-con-full e-flex e-con e-child\" data-id=\"2c2efe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254ec2f elementor-widget elementor-widget-image\" data-id=\"254ec2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lyon-Cristal-ob.png\" class=\"attachment-large size-large wp-image-6933\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lyon-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lyon-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Lyon-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973fc33 elementor-widget elementor-widget-heading\" data-id=\"973fc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lyon<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06d2bf6 e-con-full e-flex e-con e-child\" data-id=\"06d2bf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-181b971 elementor-widget elementor-widget-image\" data-id=\"181b971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Aix-Cristal-ob.png\" class=\"attachment-large size-large wp-image-6947\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Aix-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Aix-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Aix-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32897f elementor-widget elementor-widget-heading\" data-id=\"e32897f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Aix<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2156eb e-con-full e-flex e-con e-child\" data-id=\"a2156eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-254328c elementor-widget elementor-widget-image\" data-id=\"254328c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Rennes-Cristal-ob.png\" class=\"attachment-large size-large wp-image-6949\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Rennes-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Rennes-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2022\/11\/Rennes-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd2b43 elementor-widget elementor-widget-heading\" data-id=\"9dd2b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Rennes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25268d1 e-con-full e-flex e-con e-child\" data-id=\"25268d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eacc7f elementor-widget elementor-widget-image\" data-id=\"7eacc7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2025\/04\/Bruxelles-Cristal-ob.png\" class=\"attachment-large size-large wp-image-7108\" alt=\"\" srcset=\"https:\/\/cristal-decisions.com\/wp-content\/uploads\/2025\/04\/Bruxelles-Cristal-ob.png 1024w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2025\/04\/Bruxelles-Cristal-ob-300x222.png 300w, https:\/\/cristal-decisions.com\/wp-content\/uploads\/2025\/04\/Bruxelles-Cristal-ob-768x569.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de73c0 elementor-widget elementor-widget-heading\" data-id=\"5de73c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Brussels<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing &amp; Communication Optimize your marketing and communications budgets Marketing and Communications are strategic sectors that play a key role in a company&#8217;s development. Sometimes, however, these professions are seen more as expense items to be reduced rather than in terms of return on investment, which is their true value. Cristal Decisions can help you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6921,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Marketing Procurement Optimization \u2013 Cristal D\u00e9cisions","_seopress_titles_desc":"We support procurement activities that back Marketing and Communication operations (advertising publishing, POS materials), from creation to logistics.","_seopress_robots_index":"","footnotes":""},"class_list":["post-7266","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/pages\/7266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/comments?post=7266"}],"version-history":[{"count":0,"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/pages\/7266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/media\/6921"}],"wp:attachment":[{"href":"https:\/\/cristal-decisions.com\/en\/wp-json\/wp\/v2\/media?parent=7266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}